Tuesday 26 June 2012

False Advertising

How many advertising slogans can you recall without having to call upon the help of Google?

Nearly 20 years later, I can still sing (word for word and in perfect tune), the radio jingle for "Corsham Building Plastics".  I'm not sure if the company still exists, but the jingle will forever be imprinted on my mind.

Adverts bombard us: from the television, from the radio, from bilboards, from magazines and newspapers, from emails, from internet searches.  So much so that I would venture to say it is nearly impossible to avoid some form of advertising over the course of a day.

And adverts no longer just sell a product, they sell a lifestyle.  And if we are dissatisfied with the lifestyle being offered, we can easily shop around for a better, cheaper deal.  We live in a world where consumerism is God and the market place is our Temple. We worship in the supermarkets and shops and (more recently), on internet shopping sites. 
As Mike Erre says in 'Death by Church',

"Advertising now promises to give us what religion used to deliver: meaning, purpose, significance, and identity."
But whilst advertising appears to promise a better lifestyle, in reality, it simply creates a hunger in us that it is incapable of satisfying.  It shows us a perfect and ideal lifestyle which seems to be attainable.  If I change supermarkets and change my clothes and change my hair and get a better car and a better phone and a better computer I will be satisfied.  Content.  Happy.  Successful.

False advertising.

But there is someone who promised a bigger, better, fuller life.  And He delivers on His promise:
"I came so they can have real and eternal life, more and better life than they ever dreamed of."
[John 10:10, NIV, emphasis mine]
And all we have to do is ask.



All together now ...

811 663
Corsham Building Plastics
Conservatories, doors and windows too
We'll get your place fixed up like new.
Just one call
We do it all
And the prices are fantastic!
Just call 811 663
Corsham Building Plastics.

No comments:

Post a Comment